Legal Marketingtag:typepad.com,2003:weblog-158222018-02-15T16:18:56-05:00Off the ShelfTypePadSources of Market Informationtag:typepad.com,2003:post-6a00d83422d0d753ef01bb09f3a569970d2018-02-15T16:18:56-05:002018-02-15T16:18:56-05:00There are many sources of market information. The first place anyone looks is the Internet. But where do you look and what is the quality of what you find? Ruth Balkin, the president of Penguin, has a tag line that...Ruth BalkinMarket Research-what is it, and how can it help youtag:typepad.com,2003:post-6a00d83422d0d753ef01b8d2dab39a970c2018-02-15T15:42:55-05:002018-02-15T15:42:55-05:00The Oxford dictionary defines market research as the action or activity of gathering information about consumers' needs and preferences. This assists a company in identifying target markets, reevaluating products and services, and adjusting their services and products to meet demand....Ruth BalkinGovernment Information Resourcestag:typepad.com,2003:post-6a00d83422d0d753ef01bb09d7acd7970d2017-11-16T11:39:20-05:002017-11-16T11:39:20-05:00Our government is a hot topic these days. I am writing about resources – both written and online – to help you navigate the complexity of information that is available. One of my long time favorite publishers of government information...Ruth BalkinMarket Research Requires Preparation tag:typepad.com,2003:post-6a00d83422d0d753ef01bb09b7ba9a970d2017-08-10T11:34:07-04:002017-08-10T11:34:07-04:00This article is adapted from the Business Metamorphosis June 2017 Newsletter - section on the Rochester Penguin Group. (Thanks, Dick Blazey). Before you begin your market research you need to ask yourself some questions. This linked article from the Huffington...Ruth BalkinMarket research: What questions should you ask?tag:typepad.com,2003:post-6a00d83422d0d753ef01b8d260a97e970c2017-02-15T11:01:36-05:002017-02-15T11:01:36-05:00Market Research is about understanding your customers better. Knowing how customers think, their wants and needs, leads to a better understanding of their buying preferences and ultimately more sales for you. One of Penguin's products, Market Sonar, invites the customers...Ruth BalkinRochester Penguin Group finds stuff!tag:typepad.com,2003:post-6a00d83422d0d753ef01b8d21fc73c970c2016-09-22T09:52:26-04:002016-09-22T09:52:26-04:00Sherlock With the massive power of the Internet, you can sometimes find the haystack where your query is hiding, but not the needle itself… …and at times, the Internet may not be the best tool for the job. Ruth Balkin,...Ruth Balkintag:typepad.com,2003:post-6a00d83422d0d753ef01b8d209ab22970c2016-07-26T13:45:16-04:002016-07-26T13:45:16-04:00VENDORS CORNER Skyminder on credit information: Skyminder is one of databases that we use in doing research on companies. Obtaining business credit information outside the United States can be very challenging, time consuming and expensive. One reason for this is...Ruth BalkinPenguin’s Elevator Speechtag:typepad.com,2003:post-6a00d83422d0d753ef01b8d209a1f8970c2016-07-26T12:08:32-04:002016-07-26T12:08:32-04:00The Penguin Group has been in business for a number of years and has four different products: First Look, Trade Show Followup, Market Sonar and Sherlock's Finders. While all these services deal with different aspects of market research, it’s been...Ruth BalkinIntroducing the Rochester Penguin Grouptag:typepad.com,2003:post-6a00d83422d0d753ef01b7c825c338970b2016-03-17T11:58:27-04:002016-03-17T11:58:27-04:00The Rochester Penguin Group was formed several years ago to enhance the research capabilities of Balkin Information Services. Here is a description of one of our products. The Value of a Business Card One of Penguin's products is called Trade...Ruth BalkinLaw Firm 101: Introduction to Law Firms tag:typepad.com,2003:post-6a00d83422d0d753ef016761222a73970b2012-01-26T16:36:08-05:002012-01-26T16:44:47-05:00Law Firm 101: Introduction to Law Firms A Seminar or Web Series for Vendors to Law Firms Presented by Balkin Information Services and Carol G. McManus Consulting LLC What you should expect to learn from this seminar } What makes...Ruth Balkin