Legal Marketing: AALL 2010 Conference: Webcasts now and later

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AALL kicks off its 103^rd Annual Meeting and Conference in Denver this weekend, and even if you can't be there in person, you can get a sample of each day's offerings. The following programs will be live-streamed over the web (please note that all times are Mountain Daylight Time):

Opening General Session/Keynote Speaker- Sunday, July 11, 10:15-11:45 a.m. (MDT)
D6: Research Guides 2.0: Creating Guides that Patrons Love- Monday, July 12, 8:45-9:45 a.m. (MDT)
I1: Ten Things Every Law Librarian Needs to Know About Copyright- Tuesday, July 13, 10:45-11:30 a.m. (MDT)

You can access the webcasts via the links above, or by finding the programs on AALL2go , our online learning center. Archived webcasts of the programs will be available free to members after the conference.

See www.aallnet.org for more information and a complete list of the programs offered.

Just because you can't be at the conference doesn't mean you can't take part in it!

Reading List

Kendall F. Svengalis: Legal Information Buyer's Guide & Reference Manual 2008
An essential reference book for any law library, especially in law firms. I wish I had had this when I first started my business. Thanks again, Ken (****)
Margaret Grisdela: Courting Your Clients: The Essential Guide to Legal Marketing
See our review under Book Reviews section.
Nelson Blish: The Taking of the King
This is another science fiction book. I know, not related to legal marketing, but by a local attorney.
Harry Beckwith: Selling the Invisible
Great advice for people trying to market service businesses.
Clarence H Ridley and Peter C Quittmeyer and John Matuszeski: Computer Software Agreements: Forms and Commentary with Forms
One of my clients says, "This is the best book of forms, not just for computer software. If you buy only one book for a business law firm, get this one." Published by RIA (see http://www.west.thomson.com)
Robert F. Rosenzweig: Alien Assist: The Taking of USS Louisiana
This has nothing to do with Legal Marketing, but I had to post this because the author is my first cousin. I'm proud and jealous. I guess I'll have to write one of my own. By the way, the book is science fiction. Congratulations, Bob!
Larry Smith: Inside/Outside: How Businesses Buy Legal Services
This book is a goldmine of information on the inside workings of corporate law departments. Anyone selling services or products to this market should read it. Published by American Lawyer Media, [email protected], phone: 800-603-6571, www.lawcatalog.com, c2002.
Mary Ellen Bates: Building & Running a Successful Research Business: A Guide for the Independent Information Professional
Well, it's about time we had a new book on this subject. Mary Ellen has described just about everything you need to know about starting an information business, except of course, how to do the research. It's expected that you know how to do your job. If you are starting a business or want to improve the one you have, you must get this book. (Information Today, c2003, http://www.infotoday.com) (*****)
Margaret Metcalf Carr: Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
Another gem in the series. Vital reading for anyone doing market or competitive research. And I know the author! (****)

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AALL 2010 Conference: Webcasts now and later

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