Legal Marketing

November Vendor Spotlight: ReferenceLegal

ReferenceLegal is an Internet-based reference service from infoGroup. The site was designed for use as a reference tool in law firms and legal libraries and is continually enhanced based upon suggestions from librarians and legal professionals. The ReferenceLegal database contains, in module format, detailed information on more than 14 million US businesses, 210 million US residents, 855,000 US health care providers, 2 million UK businesses,1.5 million Canadian businesses, and 12 million Canadian households. Other modules include Corp Tech and International Businesses. Legal professionals may customize the product by purchasing one or more modules.

Information is compiled from the following public sources: Secretary of State filings; annual reports, 10-Ks and other SEC information; Utility feeds from businesses turning on their gas, power, phone, etc.  Continuing Medical Education (CME) directories; federal, state, provincial and municipal government data; Chamber of Commerce information; leading business magazines, trade publications, newsletters, major newspapers, industry and specialty directories; and postal service information, including both US and Canadian National Change of Address updates.

250 employees make telephone calls to verify the information on each business and health care provider in the database. 17 million phone calls are made each year, and businesses with 100 or more employees are phone-verified at least twice a year.

ReferenceLegal's residential information is compiled from more than 3,900 White Page telephone directories. Each listing appears in the database exactly as it appears in the phone book. Information is available eight to 12 weeks after it appears in the phone book, and the file is processed through US and Canadian National Change of Address records on a monthly basis.

Each US residential listing also contains information from the most recent US census, including median household income, median home value, latitude/longitude and percentage of owner-occupied housing.

Founded in 1972, infoGroup is the leading provider of business and consumer information products, database marketing services and Internet marketing solutions. We offer the most comprehensive databases in the industry and are the only company to build and maintain a proprietary database of virtually all US and Canadian businesses and residents.

The infoGroup databases power the directory services of the top traffic-generating Internet sites, including Yahoo!, InfoSpace and Microsoft. infoGroup has partnership agreements with several Internet companies, including Mapquest.com, DoubleClick, Network Solutions, USWeb/CKS, Dell and MyWay.com. More than three million customers use our products and services for direct marketing, telemarketing, market research, sales lead generation, sales planning, customer analysis and credit decisions.

See http://www.referencelegal.com/ for more information on this AALL2009 Exhibitor

 

American Association of Law Libraries 2009 Salary Survey

The 2009 AALL Biennial Salary Survey and Organizational Characteristics is now available online free for AALL members. With a response rate of 60.2 percent, the AALL survey is the only source for up-to-date comparative salary information for law librarians, broken out (and cross-tabbed) by position, region, education, and years of library experience. New this year, the survey also includes information on benefits offered, number of employees supervised, and billing rates and hours for law firm libraries. In trying economic times like these, rely on the AALL Salary Survey as an essential tool to preserve fair and equitable compensation for law librarians.

See www.aallnet.org for details.

OCTOBER, 2009: Vol. 24, No. 9 - Selections

WHAT’S NEW:  From BNA Books: BNA’s Directory of state and federal courts, judges, and clerks, 2010 ed.  (1 vol.; $215; also on web; includes more than 2,300 court Internet sites) (http://www.bnabooks.com/).

 

From Law Journal Press: Hiring and firing (1 vol., looseleaf, $259) http://www.lawcatalog.com/

 

From West: Mergers and acquisitions – business laws of China (1 vol., $210); mutual fund sales practices: a practical guide to FINRA and other regulatory requirements (1 vol., $195); e-discovery for corporate counsel (1 vol., $260); Emergency economic stabilization act handbook (1 vol., $169, looseleaf); State immigration employment compliance handbook (1 vol., $325); Assets & finance: insurance coverage for intellectual property and cyber claims ( 1 vol., $250) (west.thomson.com).

 

CONFERENCE/CLE NEWS: George Washington University is offering a graduate program in law firm management. It is online with short-term residencies in Alexandria, VA. See www.nearyou.gwu.edu/info for more information.

 

COST SAVINGS TIPS: Think twice before cancelling your print set of state statutes. A recent survey on Law-Lib showed that the majority of firms 56 out of 61 are keeping them. Attorneys are reluctant to part with the printed editions. If you want to save money, cancel duplicate sets or extra copies of selected volumes.