Legal Marketing

Courting Your Clients: The Essential Guide to Legal Marketing, by Margaret Grisdela (published by Legal Expert Connections, Inc; softcover, one volume, 155 pages; c2007; ISBN 978-0-9795674-0-7$24.95; http://www.legalexpertconnections.com/)

 

            Courting your clients is a primer for those attorneys befuddled by the how-to and intricacies of the marketing their practice.

            The author, a legal marketing consultant with over 25 years of experience, explains such concepts as rainmaking, public relations, networking and managing your “online presence” in an easy to read format.

            Useful tips include “focusing on a small number of categories and services,”  ” know your competition, “  and  “look at your audience from a new perspective.”  Some of the tips may appear obvious, but are often neglected in the day-to-day operations of a service business.

            The chapter on dealing with an online presence was particularly useful and simple hints such as “use neighborhood search features” and how to submit your website to Google can be applied to any company.

            Like all books that include a list of search engines and internet sites, care must be taken when using them, as the information can quickly become out-of-date. Aside from that, this book provides useful information.

Book review written by Susan Rubinstein, Partner, Balkin Information Services. Susan can be reached at 585-482-1506 or [email protected].

January, 2009, Vol. 24, No. 1 - Selections

WHAT'S NEW:

From Law Journal Press: Information technology litigation: law and analysis (1 vol., looseleaf, $229); Leveraged buyouts (2 vols., looseleaf, $395); The science of courtroom litigation: jury research and analytical graphics (1 vol.); Elder law and financial strategies: planning for later life (1 vol., looseleaf, $229)(www.lawcatalog.com).

 

 

From Public Utilities Reports: Fundamental of nuclear regulation in the United States (1 vol., $139; http://www.pur.com/).

From BNA Books: North American tax handbook, 2008 ed. (1 vol., $260); (1 vol., $195); Privilege issues in the age of electronic discovery (1 vol., $195); Federal appellate practice (1 vol., $325); Pharmaceutical law: regulation of research, development, and marketing (1 vol., $355); ADR in employment law (1 vol., $315); Copyright law deskbook (1 vol., $395); Drafting patents for litigation and licensing (1 vol., $325); Trademark litigation practice (1 vol., $385)(http://www.bnabooks.com/).

2008 In-House Law Departments

Incisive Legal Intelligence has announced a new survey on in-house law departments for financial companies. See www.incisivemedia.com for more information.

Altman Weil's Flash Survey on Law Department Cost Control

Altman Weil Flash Survey on Law Department Cost Control, 75% of responding General Counsel indicated that their law departments are facing budget cuts averaging 11.5% for 2009.  An additional 15.6% reported that their budgets would increase by a smaller percentage than in prior years. Follow the link to the report on their website.

2008 NLJ 250 Rankings

Incisive Media (formerly ALM Research) has announced publication of its 2008 NLJ 250 Rankings of law firms. The ranking is based on the number of attorneys. Price is $400. See www.incisivemedia.com for more information.

Law Firm Leaders Survey

This new survey in now in December's AmericanLawyer.com. Firms leaders are wary of tough times to come. But they're still confident that they'll be just fine. See www.AmericanLawyer.com

 

2008 NLJ Billing Survey

Compare billing rates of the nation's 250 largest law firms with this new survey from INCISIVE LEGAL INTELLIGENCE ONLINE (formerly ALM Research) Price: $295. An invaluable benchmarking tool for law firms and corporate counsel, this can be used for competitive intelligence, market research and evaluating potential outside counsel. To order, go to the Incisive Legal Media site at: http://www.incisivemedia.com/