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Kendall F. Svengalis: Legal Information Buyer's Guide & Reference Manual 2008
An essential reference book for any law library, especially in law firms. I wish I had had this when I first started my business. Thanks again, Ken (****)
Margaret Grisdela: Courting Your Clients: The Essential Guide to Legal Marketing
See our review under Book Reviews section.
Harry Beckwith: Selling the Invisible
Great advice for people trying to market service businesses.
Robert F. Rosenzweig: Alien Assist: The Taking of USS Louisiana
This has nothing to do with Legal Marketing, but I had to post this because the author is my first cousin. I'm proud and jealous. I guess I'll have to write one of my own.
By the way, the book is science fiction. Congratulations, Bob!
Larry Smith: Inside/Outside: How Businesses Buy Legal Services
This book is a goldmine of information on the inside workings of corporate law departments. Anyone selling services or products to this market should read it. Published by American Lawyer Media, [email protected], phone: 800-603-6571, www.lawcatalog.com, c2002.
Mary Ellen Bates: Building & Running a Successful Research Business: A Guide for the Independent Information Professional
Well, it's about time we had a new book on this subject. Mary Ellen has described just about everything you need to know about starting an information business, except of course, how to do the research. It's expected that you know how to do your job. If you are starting a business or want to improve the one you have, you must get this book. (Information Today, c2003, http://www.infotoday.com) (*****)
Margaret Metcalf Carr: Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
Another gem in the series. Vital reading for anyone doing market or competitive research. And I know the author! (****)
Isnt Alston & Bird a US law firm with an extensive national and international practice of 675 attorneys? Has global security been one of their markets?
Posted by: Paul Ajlouny | April 02, 2007 at 01:55 AM