When it comes to Web sites, some law firms flail, while others soar
Lisa Stansky, The National Law Journal, 05-13-2004
“Ten years ago, lawyers didn't think too much about the Internet. But time flies in cyberspace.”
Attention to detail, current and useful information, and extranets help firms’ sites get recognition and attract clients.
Blogs Dot the Litigation Landscape Lawyers using Web logs must be mindful of pitfalls Gail Diane Cox, The National Law Journal, 07-29-2004
Trial-specific web-based journals can be a client service. One of the benefits is being able to communicate directly. This article talks about specific trials, and the benefits and drawbacks of blogs related to them.
Market Forces
Marie-Anne Hogarth, The Recorder, 10-20-2004
Chief marketing officers are being hired by more than just the big firms. “Increasingly, law firms are seeking marketing talent beyond their own world -- in industries like consulting, investment banking and financial services.”
Buddy, Can You Spare a Lawyer?
Brenda Sandburg, The Recorder, 10-29-2004
Build relationships and increase business with clients by loaning associates and even partners to corporate legal departments
“Law firms, in-house counsel and the lawyers who get loaned out all say it's an invaluable way for firms to better understand their clients and bolster their relationships.”
For Firms' Names, Size Matters
Meredith Hobbs, Fulton County Daily Report, 11-08-2004
Shorter is better, but watch out for the politics of dropping partners’ names.
Vioxx Induces Explosive Growth in Lawyer Web Ads
Online ads increasingly eyed as key marketing tool for attorneys
David Hechler, The National Law Journal, 01-06-2005
Legal advertising has exploded on the Internet. Bidding wars over search engine placement and potential disciplinary action from violation of ethics rules regarding referrals. “Many lawyers see the Web as the wave of the future for this kind of marketing.”
What to Do When the Phone Stops Ringing
Kimberly A. Fanady, Special to Law.com, 1-10-2005
Client newsletters, “schmoozing,” lawyer referral services through bar associations are among the many ways to get new clients and repeat business from current and former clients. Read the full text for more tips on marketing.
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