Legal Marketing

World Directory of Independent Information Professionals

Information Today, Inc. Unveils Listing Campaign for Directory of the Independent Information Industry

Information entrepreneurs and consultants are invited to submit their business profile for Information Services Market Place: The World Directory of Independent Information Professionals.

“Designed to serve as the comprehensive international directory of individuals and firms in this fast-growing segment of the information industry.”

Free listings for independent information professionals, consultants and companies in the industry can be submitted at www.ismp.info. ISMP “will be the first resource to track the profession on a global scale.”

To present a complete overview of the independent information profession, vendors and professional associations servicing the industry will also be invited to participate. As a comprehensive directory, ISMP promises to become an essential reference in the new Information Economy as a networking tool among end-users. Scheduled for release in late 2005, it will be published in both print and electronic formats. The web version will be available as an annual subscription or on a pay-as-you-go basis.

Websites, Extranets and Webinars for Law Firms

Here are three great articles on marketing your law firm on the Internet by Andy Havens, columnist for LLRX.com:

Law Firm Marketing: Microsites Help Law Firms Concentrate Their Marketing

Published July 26, 2004

Law Firm Marketing: Webinars For All of Us

A webinar is an easy way to host meetings and seminars over the Internet.

Published October 17, 2004

Law Firm Marketing: Extranets Will Hook Your Clients for Life

Published November 28, 2004

“Firms now understand that they need email and databases and websites. They are, to be generous, ten years or so behind everyone else, but the industry is finally getting on the technological ball. And that means that the person with their hand on the computer switch has some juice at the firm.”

Read what he has to say about newsletters, webinars and extranets. This article is aimed at CIOs and other IT people in law firms.

Andy Havens is a Marketing Management Consultant and co-founder of Sanestorm Marketing. His own blog is Legal Marketing - By Andy Havens