Legal Marketing:

Aspen tax and accounting books are now sold through CCH, Inc.

According to a press release, effective March 1, 2004, CCH will fulfill all new orders for Aspen tax, accounting and audit titles. You can place a new order for Aspen tax, accounting and audit titles by calling CCH Customer Service at 1-800-248-3248.

Effective April 1, 2004, CCH also will process standing orders and handle related customer services for Aspen tax, accounting and audit titles.

Click here for a list of the titles affected (pdf format).

Reading List

Kendall F. Svengalis: Legal Information Buyer's Guide & Reference Manual 2008
An essential reference book for any law library, especially in law firms. I wish I had had this when I first started my business. Thanks again, Ken (****)
Margaret Grisdela: Courting Your Clients: The Essential Guide to Legal Marketing
See our review under Book Reviews section.
Nelson Blish: The Taking of the King
This is another science fiction book. I know, not related to legal marketing, but by a local attorney.
Harry Beckwith: Selling the Invisible
Great advice for people trying to market service businesses.
Clarence H Ridley and Peter C Quittmeyer and John Matuszeski: Computer Software Agreements: Forms and Commentary with Forms
One of my clients says, "This is the best book of forms, not just for computer software. If you buy only one book for a business law firm, get this one." Published by RIA (see http://www.west.thomson.com)
Robert F. Rosenzweig: Alien Assist: The Taking of USS Louisiana
This has nothing to do with Legal Marketing, but I had to post this because the author is my first cousin. I'm proud and jealous. I guess I'll have to write one of my own. By the way, the book is science fiction. Congratulations, Bob!
Larry Smith: Inside/Outside: How Businesses Buy Legal Services
This book is a goldmine of information on the inside workings of corporate law departments. Anyone selling services or products to this market should read it. Published by American Lawyer Media, [email protected], phone: 800-603-6571, www.lawcatalog.com, c2002.
Mary Ellen Bates: Building & Running a Successful Research Business: A Guide for the Independent Information Professional
Well, it's about time we had a new book on this subject. Mary Ellen has described just about everything you need to know about starting an information business, except of course, how to do the research. It's expected that you know how to do your job. If you are starting a business or want to improve the one you have, you must get this book. (Information Today, c2003, http://www.infotoday.com) (*****)
Margaret Metcalf Carr: Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
Another gem in the series. Vital reading for anyone doing market or competitive research. And I know the author! (****)

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