This article is adapted from the Business Metamorphosis June 2017 Newsletter - section on the Rochester Penguin Group. (Thanks, Dick Blazey).
Before you begin your market research you need to ask yourself some questions. This linked article from the Huffington Post may give you some ideas of what they might be.
The article lays out several different topics to consider:
- Market Saturation (How crowded is the Market?)
- Market Demand (Is there a need for what you are selling?)
- Local Competition (Who are you competing with?)
- Target Audience (Who are you selling to?)
Another section of the article suggests some resources you can access to answer those questions.
- Trade Associations
- Demographic Information Sources
- Local Universities
- Business Groups, Associations, and Forums
- Prospective Customers
- Local Competition
Penguin can help by using our resources to help you gather the information from these various sources. Besides the obvious choice of online searching, Ruth has access to a multitude of databases through her own licenses and connections to the Association of Independent Information Professionals (AIIP).
As an example, I recently did an online search for a customer. The information on a market was available, but only if I bought a market research report for several thousand dollars.
Ruth has the ability to access the contents of such reports without buying them. Working through Penguin saves you for paying $3000 for the information on one page of a 500 page report.
So let Penguin help you find the information you need for your market research faster and cheaper than you could by yourself.
Just contact us. Our contact information follows.