The Penguin Group has been in business for a number of years and has four different products: First Look, Trade Show Followup, Market Sonar and Sherlock's Finders.
While all these services deal with different aspects of market research, it’s been hard for Penguin to find a way to explain that connection to potential customers.
For that reason we have begun a Marketing Exercise to try to find a common elevator speech that will resonate with any customer who might be interested in one of the Penguin products.
Here are a few of the suggested speeches. We help you:
- Find out about your markets and customers without spending a fortune.
- Listen to your customers and study your markets.
- Fit your business to your customers and their needs.
- Identify and connect with your perfect customers.
- Find customers you didn't know would be interested in you.
Which one of these messages appeals to you best? Just email [email protected] and let us know.
Each of Penguin’s services helps businesses better understand and connect with their customers or prospects:
Market Sonar: Voice of the Customer Calling. Allows companies to query current or potential customers with a predetermined script and collect their unbiased answers.
Trade Show Followup: Connect to all the people whose business cards were collected at a trade show. This is useful for vendors who collect fishbowls full of business cards or electronic entries from name tags. I’ve used this method for years as an attendee at conferences. Tip: It’s never too late to follow up.
First Look is a targeted service which focuses on companies who might be bought, sold or partnered with. Its shortened multi-point due diligence report collects and reports many of the key details that are in very expensive full scale due diligence reports used in mergers and company sales.
Sherlock is a research service that focuses on finding unusual objects or services. It has been used to find such unusual items as a Ponzi schemer who disappeared with his clients’ money.
Together, these four research services give a company a set of tools to help them better understand who their customers are, what they want and what they think of a company’s products and services.
For help in finding out which Penguin services will help you understand Your customers better, contact us.
NOTE: This has been adapted and edited from Business Metamorphosis' June, 2016 newsletter. Dick Blazey is one of the members of The Rochester Penguin Group. See https://www.businessmetamorphosis.com/ for more information on his company